Lowell Architects
Brand refresh and website for a practice building high-end homes for two decades.
Twenty years of work, and a website that showed none of it.
The practice had built a reputation on residential work that people talk about. The site read like a directory listing: a logo, a phone number, and a gallery with no order to it.
The brief was not a redesign. It was working out what the practice is actually known for, then building a site that says it in the first five seconds.
Structure first, then the look.
We rebuilt the project archive around the decisions a client actually makes: site, budget band, and how involved they want to be. Everything else came after that.
The identity was tightened rather than replaced. The mark stayed; the typography, spacing and photography direction did not.
The enquiries changed before the traffic did. We were talking to better-matched clients within a month.Director, Lowell Architects
Fewer enquiries, better ones.
Qualified enquiries rose 21% in the first quarter after launch, and the practice reports spending noticeably less time qualifying people who were never a fit.